Strategy Consulting
Brand Strategy
As a part of this service, we offer
Develop a brand positioning statement
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Recommend a unique brand name
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Create the visual brand Identity
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Determine the appropriate brand Architecture
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Optimize the brand portfolio and decide roles
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Formulate the brand extension strategy
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Develop a brand repositioning and transition strategy
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Guide the delivery of the brand promise across all the touch points
Pricing Strategy
As a part of this service, we offer
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Defining pricing and profit objectives
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Developing integrated pricing strategy and policy
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Setting the price for customers and distribution channels
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Matching the price with the value that customers expect to receive
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Optimizing the current pricing strategy and prices
Product Management
As a part of this service, we offer
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Identifying new product opportunities within markets, customer segments and distribution channels
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Developing and evaluating new product concepts
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Selecting winning products for existing and new customer segments
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Developing a value proposition of the product
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Determining the attributes of the product or service that delivers value
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Rationalizing the product portfolio
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Optimizing the existing products
Implementation Support
As a part of this service, we offer
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Conducting audit of the implementation plan periodically and recommending improvements
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Tracking the decided KPIs continually to measure the performance of sales and marketing activities
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Reviewing the strategies periodically to check its results and optimize it as required
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Tracking the marketing trends and modifying strategies accordingly
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Analyzing sales periodically to identify and recommending the improvements
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Decision support for selecting designs of marketing collaterals and creative options
