Marketing Consulting
Market Assessment
As a part of this service, we offer
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Estimate the market size and its growth
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Identify the factors driving the growth of the market and challenges to be faced
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Scan the current and emerging market trends
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Analyze consumer behavior, their needs, wants and preferences
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Determine the market competitiveness
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Scan regulatory environment
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Forecast the future market
Marketing Strategy
As a part of this service, we offer
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Defining customer segmentation objectives
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Identifying customer segments based on different variables (demographics, need-based, behavioral or attitudinal)
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Creating and evaluating profile of each segment
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Prioritizing customer segments for targeting based on their attractiveness
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Defining other stake holders to target
Marketing Communication & Promotion
As a part of this service, we offer
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Creating compelling marketing messages
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Designing marketing communication mix with its objectives and strategies
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Advising digital and print marketing collateral
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Building a launch plan
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Estimating the budget based around goals and capabilities
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Identifying and evaluating creative and communication agencies
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Briefing creative strategy to the selected agencies
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Selecting creative from the options given by the creative agency
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Reviewing and finalizing the media plan given by communication agency
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Measuring the performance of campaign and guiding for its optimization
Marketing Analytics & Insight
As a part of this service, we offer
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Identify business issues or opportunities
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Establish clear goals and objectives
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Determine types of data to be collected & its sources
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Advise on data collection & management
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Check the systems to ensure it is collecting data accurately
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Analyze and interpret the data
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Discover actionable customer insights
